LVMH-owned retailer, Sephora, has opened its first UK location outside of London in the Manchester Trafford Centre. 
 
This follows the launch of the Stratford Westfield location that opened in November 2023. Sephora also made plans to open two more stores in Newcastle in the fall. 
 
The new location is a 500 sqm outlet with the retailer’s signature black and white stripes. The store will offer over 125 brands in the cosmetic, skincare, and fragrance markets.
 
The Trafford Centre location will offer Sephora-exclusive brands such as Haus Labs by Lady Gaga, GXVE Beauty, Glossier, and new Sephora brands such as Naked Sundays and Adwoa Beauty. 
 
This location will also house in-store exclusive brands such as Glow Hub, Danessa Myricks Beauty, Coco Cosmetics, Tatcha, and Glow Recipe. 
 
Sephora services at the Trafford Centre location include the Benefit Bow Bar for eyebrow treatments and personalized fragrance engravings. 
 
Sephora UK CEO, Sarah Boyd commented, “Expanding our presence beyond London is something that consumers have been screaming for, and we are listening hard to them when deciding where to go next.”

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